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Brooke Furry

From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

Brooke Furry on Jan 29th, 2015     B2B Marketing, Email Marketing

marketing-automation-b2b-funnel

You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?”

Marketing automation gives many of today’s B2B marketing professionals lead nurturing capabilities and structured conversion journeys that not only save time, but build valuable relationships with prospects and ultimately help create revenue.

According to a study by DemandGen, 67% of B2B marketers who use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more.

TopRank Online Marketing

5 Top Email Marketing Tactics for 2010

TopRank Online Marketing on Jan 4th, 2010     Email Marketing, Online Marketing, Social Media

Email Marketing Tactics for 2010Ready or not, 2010 is here. And according to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy.

To ring in the New Year, we’ve compiled 5 email marketing tactics that are likely to gain even more ground this year.

1. Integrating Email With Social Media.
This email marketing tactic – which picked up steam throughout 2009 as a way to boost customer reach – is likely to spread like wildfire throughout 2010. Consider the results of an early 2009 study by Exact Target, Ball State University and the Email Marketer’s club: 46% of marketers planned to incorporate the two marketing strategies in ‘09, compared to 13% in ‘08—a whopping 253% increase.

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