One of the most effective online marketing services M&O/TopRank implements for clients in addition to SEO and public relations is email marketing. Within our direct and email marketing practice there are several, very talented people responsible for this success, one of which is M&O co-founder, Julie Brue.
Whether it be list development, landing page QA or email analytics, Julie is an excellent campaign manager and client advocate. Below is an article Julie has been so kind to contribute covering some of the “whys” and high level “how to’s” of implementing a successful email marketing program.
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