Navigating a Marketing Dead End

A few months ago my husband and I were spending our free time cruising dealership lots after the dealerships had closed researching cars. However, we kept running into dead ends with dealerships who close their lots in the evening hours. Some of you might be thinking, “Why not shop for cars after hours online?”. We did that but still wanted to see for ourselves.

This got me thinking about how much business a dealership might be losing by not letting people cruise the lots in the off hours. We certainly didn’t take the time to go back to the dealerships during business hours, we just assumed they didn’t have what we wanted and kept on searching.

Optimize FeedBurner Emails

One nice option that FeedBurner offers is the ability to send out blog updates via email. This is a vital option as there are many more people that understand email but don’t understand feeds.

Just turning on email subscriptions is a good start. Customizing the email that goes out is even better. FeedBurner allows you to edit the subject, fonts, sizes, colors, message and add your own logo. There are really only a few options, but you can better brand your emails with the options available.

To customize your FeedBurner emails, log into your FeedBurner account and click on your feed. Then click on the Publicize tab and then Email Subscriptions in the left column. If this option is not activated, do so now.

ClickZ Web Metrics and Email Marketing Events

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Big conferences like Search Engine Strategies NYC are great when you can get your boss to splurge for a week away, but if you can’t, (shame on you) then ClickZ Events might be a consideration.

Next up on the ClickZ schedule is, “Web Metrics: an online marketer’s best friend, or worst enemy?” at the Hilton, NYC May 2nd. This event includes sessions from the likes of Jeff and Bryan Eisenberg “Turning Data into Dollars”, Heidi Cohen “Competitive Intelligence” and Jim Nail who along with Shane Atchison is presenting “How to Measure Blogs, Buzz, & Brands”. Sounds like a pretty good program to me. There’s an early bird discount for that one if you register before April 20th.

Where is above the fold?

NewspaperI’ve recently acquired some email campaign tasks and one item I’m always hearing is to get something ‘above the fold’.

Now, I know what above the fold is. It’s the space that the visitors sees on the screen without having to scroll down. Really it’s a term from the newspaper industry where the fold of the newspaper cuts off stories. Those on top get more exposure and those on the bottom of the page.

But now that we are in the web world, it’s not the same. There are many different screen sizes, internet browsers, toolbars and the term ‘above the fold’ just doesn’t seem to fit.

So my question to you is, where is ‘above the fold’ on a computer screen and has it been standardized? Should I assume that 1024×768 is a good size? But then again, how does that work when it comes to emails?