At Intel’s first Social Media Conference in Portland this week, 100+ Intel social media practitioners from all over the world came together with about 20 industry subject matter experts to share and engage social media best practices.
One of those speakers was Lionel Menchaca, the Chief Blogger at Dell and a real pioneer in the world of blogging and social media for the enterprise. Lionel told the story of Dell’s initial blogging efforts that turned the tide of Dell Hell as well as other practical insights. Here are his tips on best practices blogging for the enterprise:
1. Write about topics that matter to your customers, especially the tough ones. Dell has a social media command center to track topics and inspire ideas, issues to deal with.