All about the intersection of search engine & social media marketing, optimization and online public relations.
The OG’s of link building like Eric Ward are full of reasons why acquiring inbound links without consideration of direct effect from search engines is a sustainable and worthwhile marketing tactic. The ongoing SEO services many search marketers offer is often short sighted with a narrow emphasis placed on link acquisition and not on the broader importance of ongoing web site promotion through multiple channels.
The PG SEO (pre-Google) and master linker, Eric Ward has recently launched a new newsletter on link building called, The Ward Report.¬† I’ve seen the initial free-trial issue and it’s pretty good with topics including:
It’s a paid subscription and well worth it. Subscribers will have access to discounted training, how-to Podcasts, video training modules and other resources as well.¬† You can sign up for the Ward Report here or request the trial version.
Unless there’s any doubt, I am a linking fanatic. I appreciate links like they’re gold. When I talk about link building with our team, I can never stress enough the importance of linking for traffic and SEO. To me, the best way to learn about link building is to get out there and do it.
However, if you’re new, you can save quite a bit of time learning from the wisdom of others’ experience. Here are three recent posts and one bonus link on link building I highly recommend:
Rand Fishkin presents his thoughts on why email is still king for link building.
Eric Ward, the mac daddy link master or as Debra likes to call him, “LinkMoses” has published his Linking Commandments (part one). These inspired, toungue in cheek linking tips include pearls of wisdom including:
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