Conferences, symposiums, summits, trade shows, roundtables and world expos. From intimate, invitation-only events to sprawling Las Vegas-style exhibit halls, most of us have attended at least one industry-specific event.
While the business value has been debated off and on over the years, and it was predicted that webinars and other digital forms of online training would eventually replace live events, there is just no substitute for face time when you want to establish rapport with people who share your interests and business goals.
As content marketing strategy continues to gain momentum, an interesting phenomenon is occurring – real-world, in-person events are starting to edge out trendier content tactics, like video. In fact, according to Content Marketing Institute, in-person events have been ranked as the most effective content marketing tactic over the past four years by B2B marketers.