During the summer months it seems that there is always so much to do. By the time the work day is done, meeting strangers and discussing what you do may be the farthest thing from your mind. However, local networking events present a plethora of opportunities for individuals and organizations as a whole.
As of May 2012 Facebook had approximately 901 million active users on a monthly basis. Think of your own Facebook, Twitter, and LinkedIn connections. Of those connections how many of them are local? On my own personal LinkedIn network for example roughly 65% of my contacts are local connections. Many of which I hadn’t met in person until I started attending more local marketing events.