Creating event-based content can be tricky. The room is full of extremely smart people. And they’re all talking. Loudly. You find a chair in front between two people you don’t know, but who smile and offer a handshake and a name. Looking around, everyone is working on a laptop. Or a smartphone. Or both.
A hush falls over the crowd. A speaker stands up at the microphone, offers an introduction, and launches into a mind-blowing presentation full of statistics, facts, tips and tools. There are dozens of keys being typed, tweets being sent, and people whispering.
And you have to make sure you catch it all.