Explore Minneapolis

Explore Minneapolis: Optimizing for B2B Customers #GoToExplore

Summer in Minnesota is my favorite. Warm weather, green grass and puffy, white clouds flittering across the sky; it’s fabulous.

In particular I’m excited for the month of August because there are 2 great events happening in Minnesota.

Event #1 – Explore Minneapolis August 16-17, where digital and social media marketers are gathering to explore the latest in online marketing and I’m presenting on Optimizing for B2B Audiences.

Event #2 – The “Great Minnesota Get Together”, where mini-doughnuts, Sweet Martha’s Cookies, and Corn on the Cob are must-have’s on the list.

What do these 2 events have in common? It might seem like nothing, but let me explain: One of the key challenges most B2B Marketers face is selling a product or service where multiple end-users and decision makers are involved.