Manoj over at Web Analytics World blog has announced the release of a new eyetracking study by Enquiro that takes an in-depth look at interactions with Google, Yahoo! and MSN using eye tracking methodology. Many search marketers are familiar with Enquiro’s original eye tracking report on Google. (pdf)
The new Google/Yahoo/MSN whitepaper covers:
- How We Scan a Listing
- Semantic Mapping
- Information Scent
- Thin Slicing
- Banner Blindness
- Growth of Navigational Search
- Impact of Bolded Search Queries and Icons
- Perceived Relevancy
- Golden Section Theory
- Portal Entry Success
- Interactions with Top Sponsored
- Interactions with Side Sponsored
- Interactions with Top Organic
- Interactions with Bottom Organic
- Interactions with Vertical Results
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