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Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report

Social Media Advertising

Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015.

According to the CRM company’s report (gated download), 70% of marketers will spend more budget on social media advertising this year. As numbers of customers on social channels increases, it is increasingly imperative, as the survey results show, to have a social media marketing strategy in place.

It is clear that digital marketers are increasingly valuing social media advertising to help promote their content marketing efforts. In 2014, 25% of marketers saw social as a critical enabler of products and services. The number leaps to 64% in 2015.

Online Marketing News: Facebook vs. Google Ads, 5 Conversion Tips, Google+ Local Launch, Google Penguin Refresh

Facebook Ads: Do they even work?

A recent infographic from WordStream asks the not so age old question: Facebook vs. Google, which is more valuable?  The findings of this infographic include:

  • Facebook: 51% reach of all Internet users
  • Google: 90% reach of all Internet users
  • Facebook Q1 2012 Revenues: $1.06 Billion
  • Google Display network Q1 2012 Revenues: $2.9 Billion

Featured Team Story

Jolina Pettice – 5 Conversion Marketing Tips – As Easy as Candy from a Baby?

I know from experience, wielding candy away from a baby (or in my case a toddler) isn’t actually that easy.  It takes purpose, planning and creativity. Easy or Not, here are 5 must-read tips for conversion marketing to make sure you outpace your competition and reap the sweet rewards.  Via Search Engine Land.