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Ashley Zeckman

Online Marketing News: Who is Matt? Yammer Runs The Numbers, Marketing Infographics 101, Setting Goals = Success

Ashley Zeckman on Jun 22nd, 2012     Online Marketing

Where the Hell is Matt?
If you haven’t heard of Matt before, you are in for a treat.  In 2003 Matt decided to leave his job and travel around Asia until he ran out of money.  Matt began making videos of himself  dancing, very badly.  His videos caught the attention of Stride gum who asked Matt if he would like to take another trip around the world, on their dime.  Suddenly Matt’s videos went viral.  Matt now travels all over the world dancing and interacting with people from all walks of life.

Facebook to Debut Real-Time Bidding on Advertising Prices
Facebook is following in the footsteps of companies like Google and will begin rolling out real-time bidding for advertising on their site.  Apparently this new technology will help companies more effectively target their ads to consumers.  With the staggering drop in Facebook’s worth over the past few weeks, do you think this will turn their ship around?  Via Bloomberg Businessweek.

Lee Odden

Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn

Lee Odden on Dec 14th, 2010     Social Media, Social Media Advertising

social media advertisingAs consumer use of and time spent on social media sites increases, the opportunities for effective advertising become more attractive to companies in search of customers to connect with.   We’ve given the advice that to grow a social network, a company should participate and engage with communities of interest.

That’s still great advice, just as it is to consider different advertising options within relevant social channels to create awareness, keep a brand top of mind or to suggest timely and relevant offers.   Advertising tools made available by social platforms are also useful research tools when collecting demographic information used with personas in organic social media marketing.

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