Facebook Ads: Do they even work?

A recent infographic from WordStream asks the not so age old question: Facebook vs. Google, which is more valuable?  The findings of this infographic include:

• Facebook: 51% reach of all Internet users
• Google: 90% reach of all Internet users
• Facebook Q1 2012 Revenues: $1.06 Billion
• Google Display network Q1 2012 Revenues: $2.9 Billion

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Jolina Pettice – 5 Conversion Marketing Tips – As Easy as Candy from a Baby?

I know from experience, wielding candy away from a baby (or in my case a toddler) isn’t actually that easy.  It takes purpose, planning and creativity. Easy or Not, here are 5 must-read tips for conversion marketing to make sure you outpace your competition and reap the sweet rewards.  Via Search Engine Land.