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Ashley Zeckman

Online Marketing News: Local Optimization Opportunity, Facebook Advertising Issues, Google Knowledge Graph Takes Over

Ashley Zeckman on May 25th, 2012     Online Marketing

The Local Web – The Single Largest Opportunity For National Brands

This infographic by Balihoo shares the significance of marketing locally to your potential customers.  According to this infographic:

  • 73% of online search activity is related to local content
  • 82% of local Internet searches follow-up offline
  • 23.6%  the percentage that digital media is expected to represent of advertising by 2015

Featured Team Member Story

Sara Duane-Gladden – Is Facebook Advertising the Problem?  Or Are Brands Expectations the Culprit?

GM made waves last week when it pulled $10 million in annual spending from Facebook, but are the ads really at issue or are marketing expectations? According to a recent poll, 61% of US Facebook advertisers used ads for awareness purposes, yet a hefty 44% expected them to generate conversions. So… which is it? Engagement doesn’t necessarily mean sales, and sales don’t necessarily mean engagement.  Via eMarketer.

Ashley Zeckman

Online Marketing News: Facebook IPO: Worth $104 Billion, Google Penguin & Panda Party Crash, G+ Ghost Town

Ashley Zeckman on May 18th, 2012     Marketing Industry News, Online Marketing

Top 250 Internet Retailers

Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence. Key findings include:

  • Number of followers by social platform
  • How success on social networks is distributed
  • The most followed industries on specific social channels

Featured Team Member Story

Mike Yanke – Who Will Win the War of the Sidebars?

Ashley Zeckman

Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic

Ashley Zeckman on Feb 3rd, 2012     Marketing Industry News, Online Marketing

Prior to IPO

Facebook in Numbers: Prior to the IPO

The big news in social media and business this week is Facebook’s new IPO.  This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public.

Highlights include:

  • In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users.
  • Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income.

The Social Media Buzz

“How to Harmonize Google+ With Your Other Social Platforms”  Search Plus has placed even more importance on blending your online marketing strategy in order to adhere to the social, personal, and personalized search algorithm.  This post offers some great tips on harmonizing Google+ with your current platforms.  Via Search Engine Watch.

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