Should you optimize for Facebook? Can you improve Google search results with Facebook SEO?
At the 2009 MIMA Summit I gave a presentation on the intersection of SEO and Social Media suggesting that companies become publishers in their marketing and that the opportunity for search doesn’t just lie with Google, but also with social search. At the time, Facebook’s internal search emerged as one of the search engine engines tracked by comScore. The idea being marketers can optimize their website content for standard search but also the content they publish within social networks and on social media content sites.
Fast forward: comScore’s June 2010 U.S. Search Engine Rankings report shows that Facebook search queries have grown from 395 million in January of 2010 to 621 million queries in June. That’s almost half the monthly queries reported for Bing (1.7 billion) but not anywhere near the 10 billion plus queries on Google.