TopRank Online Marketing

TopRank Online Marketing

Online Marketing News: Digital Agency of the Future, Facebook Hashtags, Google Gets Waze, Apple Money, Amazon Grocery

TopRank Online Marketing on Jun 14th, 2013     Online Marketing, Online Marketing News
search social media savvy consumer

Image: Detail of Skyword Infographic

The acceleration of social technologies along with continuously evolving consumer behaviors has many agencies in a state of flux and asking: Where to invest resources? Which positions to staff and how to structure the agency to be adaptable and to grow?

For the past few years we’ve been modeling our agency at TopRank Marketing to better adapt and integrate. The holistic approach I talk about here and in Optimize are a reflection of the changes we’ve made to better integrate content, social media and search optimization. With this context, I was happe to see this week Skyword released their Digital Agency of the Future Report. When I shared the accompanying infographic with my business partner, Susan Misukanis, her reply was, “That looks like us!”. Exactly.  

Ashley Zeckman

Online Marketing News: The History of Social Media, Employee Engagement Quiz, Marketing on Instagram, Yelp’s Love Hate Relationship

Ashley Zeckman on Oct 26th, 2012     Online Marketing, Online Marketing News

A History of Social Media

This recent infographic from copyblogger  takes a dive into the history of social media, and it may be a longer history than you expect.  History includes:

  • 1971 – First Email – Researchers at ARPA send the worlds first email
  • 1980 – USENET_ – users were able to read and post messages to distributed online bulletin boards
  • 1991 – World Wide Web – Tim Berners-Lee proposes a new protocol for information distribution

Are Your Employees Engaged?  Here’s How to Find Out
Many employers as themselves if their employees are truly engaged and may not know where to start figuring it out.  There is a new tool that helps test your company’s ‘Culture IQ,’ or ‘CIQ’ score.   This test measures 10 statements.  Want to find out what they are?  Via Inc.

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