Can BFF’s lead to more effective marketing?
That’s the topic of discussion for the PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, vice president of technology communications for Facebook.
Before going to Facebook, Caryn explained that she ran an agency, however she talks about having felt like a mechanical bunny always chasing something and not catching it.
Why? Everything is constantly changing. And we as PR and Marketing Pros have to be ok with that. What’s remains constant is what remains important.
3 important things we need to remember:
1. What audiences are we trying to reach
2. What are our goals
3. What tools can we use to reach our goals
As we think about audience, that of Facebook is expansive and exponential which is why it can be so effective in terms of online marketing.