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Lee Odden

Essential Q & A on Facebook Marketing for Small Business

Lee Odden on Mar 23rd, 2011     Online Marketing, Social Media

Facebook Marketing Small BusinessFacebook Marketing is on the mind of just about every company with an online presence, small and large, BtoB and BtoC. The fast pace of the social web right along with changes in consumer behaviors and technology can make it a challenge to nail down specific and enduring best practices.

Recently I participated in a webinar on social media ROI that took a holistic view of the value created by social engagement, beyond direct customer acquisition. Many of the questions from that webinar reflect the growing curiosity about specific social media applications and websites. We couldn’t get to all the questions so I’ve compiled them into similar topics starting with Facebook.

Some of the questions are fairly common and others are unique. Hopefully you’ll get value from these answers and feel free to ask your own in the comments.

Dave Folkens

5 Tips on Better Facebook Marketing for B2B Companies

Dave Folkens on Feb 4th, 2011     B2B, Online Marketing, Social Media

B2B Facebook, Marketing B2B, Social Media B2BFacebook has been a great tool for reaching consumers directly for many B2C brands.  But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? Absolutely.

Quite a few B2B companies are successfully using Facebook to build important relationships with prospects and customers. If your B2B company is still considering where Facebook might fit within an online marketing mix, here are five tips on building a Facebook fan page that will better support a B2B brand:

1. Create Two Way Conversation – Rather than using Facebook to simply push out news at the audience, spend time understanding the challenges potential customers face. Search online using keywords and monitor other social tools like Twitter to find out current concerns the target audience is facing.  Be a resource to potential customers by providing content and insight that will help them alleviate the problems.

Dave Folkens

5 Tips: Content Sharing Beyond Facebook

Dave Folkens on Jan 21st, 2011     Blog Marketing, Email Marketing, Online Marketing, Online PR, Social Networking

Alright, you’ve just come up with a brilliant and revolutionary idea that will forever change the face of your industry. So what do you do now?

If you’re like a lot of people, you run to Facebook and share it with your friends, colleagues, and anyone that will listen. Is that a bad strategy? Not necessarily, as Facebook and Twitter can be great places to reach large audiences. In fact, Facebook continued to grow even stronger in its use as a sharing site in 2010.

However, you can’t safely assume that Facebook is the only or best method of content distribution. Social media is a hot market right now and use of these channels are not a bad thing. Though a strategy of a few tweets and a fan page update will not get you to your goals. Ultimately there is no singular model that is always the ideal for any company but a few points to consider include:

Lee Odden

Facebook Pages for B2B Social Media Marketing

Lee Odden on Nov 17th, 2010     B2B, Online Marketing, Social Media

b2b facebookYesterday in Auckland, NZ I gave an all day workshop to 150 marketing and communications professionals on Social Media Content Marketing & Strategy at Social Media Junction.  I’m used to giving workshops to 20-30 people so it was an interesting and enjoyable experience with such a large group. (Thanks to Bullet PR staff who are amazing).

One of the questions that came up was whether B2B companies are successfully using Facebook Fan pages.  I shared a few of our client Fan pages like Marketo & McKesson Medical Imaging (forgetting to mention our own completely) but wanted to share a few more examples here.

While it’s true that the most popular Facebook Fan Pages are for consumer products and brands like Coca Cola (18.2m Fans), Starbucks (17.5m Fans) and Oreo (14.1m Fans), there are many B2B companies successfully using Facebook to engage with prospects, customers and employees. Here are a few good examples:

Lee Odden

Why your blog should have a Facebook & Twitter account.

Lee Odden on Nov 16th, 2010     Blogging

Twitter Facebook

We all have email, yet our inboxes are often overloaded. RSS is great, but some are letting RSS take a back seat as they are to busy on social networks.

Where is everyone? They seem to be on Twitter and Facebook.

Twitter and Facebook are two of the fastest growing sites on the internet which makes them two of the biggest networks that your blog should be promoting its content.

The easiest way to do that is to set up your blog with its own Twitter profile and Facebook page.

One of the biggest reasons is for branding. Most people know that protecting the brand is very important. You own the domain, you have the legal rights to the name, so why don’t you have the Twitter profile and Facebook page too? The last thing you want is to try to register your brand only to find out someone has already taken it.

Lee Odden

How To Get Your Blog Content Shared More – More Tweets. More Likes.

Lee Odden on Oct 7th, 2010     Blogging

As more and more people join Twitter, Facebook and other social networks, bloggers are increasingly trying to get their content shared and it in-front of more people. And why wouldn’t they? A post is perceived as higher quality when it’s coming from a friends than from anywhere else.

So how can you increase the social reach and shareability of your posts? Here are a few tips:

Create good content.

Thumbs Up - Good ContentFirst and foremost it’s about good content. No one likes the same content they can find everywhere else, or content that is self-indulgent.

Create unique content that informs, educates and/or entertains. Be different, be you, be successful.

Add media.

Blog Post MediaText is great, but pictures are what most people will notice first. Add compelling graphics and/or videos to compliment your content. Try to create, or find, media that will act as a magnet and pull people in.

Lee Odden

Get All Interactive Social Sharing Buttons In One WordPress Plugin

Lee Odden on Sep 22nd, 2010     Blogging

Social DrinksSocial sharing buttons have evolved a lot over the past few years. We went from basic text links to images, and now we have interactive buttons. That’s all great except it can be a pain to add them all to your blog and get them to display nicely.

That’s where ShareDaddy comes in. Automattic, WordPress’ parent company, has created a single plugin that integrates all the major sharing buttons. There is no need to install multiple plugins, mess with template code, or worry about the buttons not lining up right in your theme.

ShareDaddy Supports:

  • Faecbook
  • Twitter
  • Reddit
  • StumbleUpon
  • Digg
  • Email
  • Print

It’s configurable to so you can:

  • Show only the buttons you want.
  • Drag and drop the order of the buttons.
Lee Odden

6 Facebook Search Engine & Data Visualization Tools

Lee Odden on Aug 6th, 2010     Online Marketing, Social Media

Facebook SearchFacebook Marketing is a topic we’ve covered for several years and with the significant increase in Facebook users there’s even more interest in how to make sense of what people do there. I’ve seen a significant increase in referring traffic from Facebook to web pages over the past 6 months and while a lot of that lift comes from marketing activities, I don’t anticipate the trend in Facebook users leaving to visit websites slowing down any time soon.

Participation on Facebook has traditionally been behind the login or confined to your network. With increasing amounts of content available “to the entire internet”, it’s worth exploring. Here are a few tools that you can use to search and visualize what’s happening on Facebook.

Glen

10 Ways to Create a More Engaging Facebook Page

Glen on May 7th, 2010     Online Marketing, Social Media

Facebook MarketingFacebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab attention a fan’s attention.

For a more effective social media marketing program, here are ten things that you can do to turn your Facebook page into a dynamic and engaging destination for your Facebook fans.

1. Be unique

There’s nothing worse than a bland Facebook page. Think long and hard about how your page can be different. Remember, your page is one of at least 60 things that an average Facebook user is giving attention to. It’s insanely important that your page is unique and stands out from the rest.

TopRank Online Marketing

Thought Leadership on Social Media Strategy

TopRank Online Marketing on Apr 29th, 2010     Public Relations, Social Media

With more businesses realizing the power of digital channels to nurture relationships, rally fans and build customer affinity, opportunity abounds for savvy professionals.

But with execution all over the board how should those who are new get started?

To answer that question, we posted thoughts from a variety of marketing and web professionals on social media strategy before tactics.

It’s an ongoing debate, but the consensus among the marketing and PR crowd is clear:  strategy before tactics is the logical approach for businesses to take when engaging in social media.

Sarah Evans provides a clever analogy:

TopRank Online Marketing

3 Tools to Help You Share Microcontent Online

TopRank Online Marketing on Apr 2nd, 2010     Blogging, Microblogging, Social Media

Over the last few years, the concept of microblogging has gone from zero to hero. Just a few short years ago, the terms “microblogging” and “microcontent” were known only to early adopters.  These days, the only thing “micro” about microblogging and status updates is character count. Consider a few recent statistics:

  • There are nearly 40,000 Tweets a minute, according to TweeSpeed
  • Last year, Tweets grew 1,400%, while traffic to Twitter.com grew around 1,100%
  • More than 60 million Facebook status updates are posted every day

When it comes to microblogging sites, customers and prospects are either there, or those that influence them are. Microblogging can take on a life of its own – with users making connections, developing relationships and publishing content all from within.

TopRank Online Marketing

Google: The Social Media Company

TopRank Online Marketing on Mar 19th, 2010     Google, Online Marketing, Search Engines, Social Media

Over the last few years, the popularity of social channels – for professionals, teens, grandmas and everyone in between – has skyrocketed. Consider the recent numbers:

  • Twitter experienced an annual growth in 2009 of 1,382%
  • Facebook now boasts 400 million active users
  • Every minute, 20 hours of video are uploaded to YouTube

Between blog posts, Facebook status updates, tweets, videos and every other piece of social content published, there’s a whole lot of information floating around out there.

Enter the latest social media player, Google.

Google’s latest activities, acquisitions and features all point to the fact that the search giant no longer has a close eye on web 2.0; it’s already there.

Here are 5 ways Google is now becoming a dominant social media player:

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