Yesterday in Auckland, NZ I gave an all day workshop to 150 marketing and communications professionals on Social Media Content Marketing & Strategy at Social Media Junction. I’m used to giving workshops to 20-30 people so it was an interesting and enjoyable experience with such a large group. (Thanks to Bullet PR staff who are amazing).
One of the questions that came up was whether B2B companies are successfully using Facebook Fan pages. I shared a few of our client Fan pages like Marketo & McKesson Medical Imaging (forgetting to mention our own completely) but wanted to share a few more examples here.
While it’s true that the most popular Facebook Fan Pages are for consumer products and brands like Coca Cola (18.2m Fans), Starbucks (17.5m Fans) and Oreo (14.1m Fans), there are many B2B companies successfully using Facebook to engage with prospects, customers and employees. Here are a few good examples: