Online Marketing Blog

FeedBurner is the only service (that I know of) that will re-publish a blogs feed in order to get feed stats. Being such a great service, many users use it only to figure out how many readers their blogs have. However, FeedFlare is a great addition to any FeedBurner feed as it builds interaction and social media links into each post.

FeedFlare allows publishers to easily build “interactivity” into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item.

FeedBurner has an easy way of promoting a blog post though FeedFlare. FeedFlare simply adds a few social options to each post. You can choose to add a Digg link, del.icio.us link, ‘email this post’ option, share on Facebook and a few other handy choices. However, there are many more possibilities as you can create custom FeedFlares.

The other day Danny Sullivan put together one for StumbleUpon. He said it was quite easy as even a non-techie like himself can do it.

Here is how you’d get the StumbleUpon FeedFlare working for your site:

1. Log into your FeedBurner account.
2. Click on your feed.
3. Click on the Optimize tab.
4. Click on FeedFlare
5. Copy this URL http://searchengineland.com/stumble.xml and past it into the ‘Add new Flare’ box.

When I built the FB StandardStats plugin I built it to make it easy to add in the necessary code to get the new StandardStats up and running. People mentioned that it worked with FeedFlare but it didn’t hit me until today how cool this plugin really was!

“FeedFlare allows publishers to easily build ‘interactivity’ into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item. Publishers can choose to include FeedFlare within the feed itself as well as on their blog or site.”