TopRank Online Marketing

Lee Odden

Reader Poll: Top Reasons to Let a Client Go

Lee Odden on Jan 4th, 2007     Business of SEO, Online Marketing

reader poll

For the most part, when you mention “firing” someone, it’s in reference to an employee termination. Or perhaps it’s a situation of a client “firing” their agency. There’s also the “firing” of clients that happens for a variety of reasons. Hopefully it’s a good reason for both the agency and the client. It’s an inevitable part of doing business, especially with consulting,  marketing and advertising industries where agencies are in high demand.

No one likes to do it, but it happens.

For example, the client needs might change beyond what the agency can deliver or the business model of the agency might change, requiring the “cleansing” of client engagements that are not consistent with the business. I am curious about the reasons that client engagements are terminated by agencies, so if you’ve been in that situation, please take the poll below:

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