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Ashley Zeckman

Business Optimization in a Digital Age – #SESSF Opening Keynote @Avinash Kaushik

Ashley Zeckman on Aug 14th, 2012     Online Marketing, Search Engine Strategies

Focus on the Micro and the Macro!

When Avinash Kaushik (@avinash) is giving the opening keynote you know that you’re in for a treat.  SES San Francisco was no exception.  Even with a few minor technical issues, Avinash rolled with the punches and jumped right into what is wrong with online marketing today, and how it can be fixed.

As always Avinash’ presentation was a unique mixture of stand up comedy, and expert advice from one of the only people who can truly call themselves a guru in the online marketing industry.

3 Things I Find Interesting That I Want to Share

“I got into the web through the path of data.  As it turns out the problem is very rarely lack of or bad data.” – Avinash Kaushik

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