TopRank Online MarketingTopRank Online Marketing Blog

Ashley Zeckman

Scott Monty on How Ford Empowers Customer Storytelling & Lessons Learned

Ashley Zeckman on Jan 7th, 2013     BlogWorld NMX, Online Marketing

As marketers we all know that storytelling is an essential part of connecting with prospects and customers.  Scott Monty (@scottmonty) and his team at Ford have taken the art of storytelling a step further.

In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford’s most recent and innovative campaigns.   In many of these campaigns the story is told not from the perspective of Ford, but from that of the consumer.  Below you’ll find more about the stories of these campaigns, the people who told them, and the lessons learned.

Let Your Customers Tell The Story

The Car: Ford Fiesta

The Buyer: Millennium’s

Lee Odden

Scott Monty Interview – Tips on Social Media for Large Companies

Lee Odden on Sep 22nd, 2008     Interviews, Marketing PR Conferences, Other Events, Social Media, Social Media Smarts

Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.

This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.

http://video.google.com/videoplay?docid=-7593148891752653939

You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top