Earlier this week Frank J. Kenny did a Skype interview with me about small business blogging and why or why not it makes sense. Frank’s audience is the network of Chambers of Commerce across the U.S.. I think it’s a timely question considering the ongoing “blogging is dead“, “no it’s not“ debate that’s been going on for the past 5 years or so.
As a small business owner myself, I’ve been blogging here at Online Marketing Blog for over 8 years and can testify as to the pros and cons like few others can. In our case, we’ve had great success with our blog as a way to achieve industry awareness and credibility, attract new business, employees, media coverage, speaking opportunities and many other benefits.