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Lee Odden

PRWeb CEO Explains Decision and Enhancements

Lee Odden on Oct 17th, 2006     Interactive Marketing, Marketing Industry News, Online Marketing, Online PR

After announcing that PRWeb was going to discontinue their free press release distribution service, there was quite a bit of buzz in the search marketing and PR blogosphere. Some people considered it as suspiciously financially motivated and too soon after the acquisition by Vocus. However most people, myself included, believe this is an excellent move for PRWeb.

Too many companies were abusing the free wire service to send out less than credible announcements. I’ve always believed that the credibility of the newswire is almost entirely dependent upon the quality of news releases that they distribute.

I sent a few questions to PRWeb CEO David McInnis to get a more formal response and clarification on what was behind the decision to discontinue free press release distribution, whether PRWeb will start charging for their other free services and to ask about some of the new features coming out including an ebook publishing service and enhanced press release metrics.

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