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Lee Odden

Integrated SEO, Social Media & Content Marketing at Fusion Marketing Experience 2012

Lee Odden on May 2nd, 2012     Marketing PR Conferences, Online Marketing, Optimize Book

optimized integrated online marketingThe new book on internet marketing we’ve recently published, “Optimize“, has been very well received and I’ve been doing a number of interviews and speaking engagements (as you do) around it. One of the most common questions I hear concerns the challenges of implementing an integrated “optimized and socialized content marketing” approach within an organization.

This is a reasonable question, because while it makes sense that content, SEO and social media (as well as email, online PR and advertising) should work together, the challenge for many corporate marketers and communications professionals is how. That’s where a good approach and plan come in to play and Optimize is a blueprint for such a plan – in particular, when it comes to optimizing and socializing content. Here are a few key considerations for integrating these high impact online marketing tactics:

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