TopRank Online Marketing

KatieBresnahan

The Future of Content Marketing on the Search and Social Web

KatieBresnahan on Sep 11th, 2013     Content Marketing, Online Marketing, Other Events, Social Search

Lee Odden - Content Marketing World 2013“Content is storytelling – storytelling that creates experiences. Customers and communities are insatiable, so you have to feed them content.”

At Content Marketing World in Cleveland, Ohio – one of TopRank’s fearless leaders, Lee Odden, spoke with Content Marketers from over 40 different countries on “The Future of Search & Social” in the first breakout session of the day.

1. Content is more than information – it is storytelling that provides meaningful experiences.

Setting the stage with, “Content isn’t King – it’s the Kingdom,” Lee positions content as the reason search exists in the first place. 16% of all search queries have never been seen before. Could that possibly mean that they, or (gasp) you, are potentially creating content no one cares about?

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