This team of knowledgeable online experts did not disappoint, and as promised, plunged headfirst into analytics and how to make them work for your organization. In this article I have included 7 things that you need to know about analytics from the “Web Analytics Deep Dive” session on Tuesday afternoon.
#1 – Data is Not Information
Data and information are not the same thing. Data is described as a seemingly unconnected set of numbers and values. Information on the other hand provides context around the data, and labels or groups the content.