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Ashley Zeckman

How 4 Consumer Brands Are Using Visual Content To Tell Stories & Engage Customers

Ashley Zeckman on Jan 31st, 2013     Content Marketing, Online Marketing

Las Vegas Palm TreesAs the online landscape becomes increasingly more competitive, marketers are finding that great content isn’t just about what you say, but how content is presented as well.  Content marketing that is injected with visually appealing images not only attracts readers to your message, but it helps to tell the story you’re trying to convey.

Visually pleasing content, videos, eBooks, or graphics (to name a few) can make your customers feel a connection to your brand that they might otherwise not.  This post shares examples from  four consumer brands that have integrated visual content to help tell their stories, and engage customers.

#1 – Kraft Foods: Recipes For the Modern At-Home Cook

When many of us think of Kraft Foods a nostoligic picture of childhood favorites comes to mind.  Whether it be Mac-n-cheese, Jello, or Kool-Aid we have all craved their products at one time or another.

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5 B2C Brands That Are Effectively Filtering Photos to Customers Using Instagram

TopRank Online Marketing on Sep 10th, 2012     Online Marketing, Social Media

Chances are by now you are either an avid user of Instagram, or know someone who is.  Instagram is a photo sharing site that allows users to upload snapshots of their daily lives through the magic of sepia filters. This enables even the most amateur photographers to send artistic images out into the world.

ComScore recently released their ‘Top 50 web properties in the US’ report which revealed that Instagram is the 56th most popular site in the US. And if that wasn’t enough, Instagram officially became part of Facebook as of early September.

Many brands are taking advantage of Instagram and seizing the opportunity to share a more personal perspective with their customers.Instagram has seen significant growth in 2012, going from 15 million users in early 2012 to 80 million as of July. This post takes a deep dive into 5 B2C companies that are putting Instagram to work for their brand.

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