TopRank Online Marketing

Lee Odden

New Improved Yahoo Sponsored Search

Posted by Lee Odden on May 8th, 2006 in Online Marketing, Pay Per Click, Search Industry News, Yahoo |


Yahoo advertisers received an email recently announcing up and coming enhancements including instant ads & geotargeting to the program. I know a lot of complaints I hear from clients about Yahoo Search Marketing/Oveture has to do with the length of time it takes for the editorial process. This is a step in the right direction. The addition of geotargeting will also be a nice addition and help local search advertisers.

It looks like even more changes are in store:

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