global content marketing

Global Content Marketing – Book Review

Review - Global Content Marketing

The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to.

That’s why resources around content marketing from a global perspective are essential for international companies. Luckily, I know of just such a resource to point you in the right direction.

I first met Pam Didner when liveblogging one her presentations at Content Marketing World. She was at Intel and I had just given a presentation at Intel’s first internal Social Media conference.

Secrets of Content Marketing World: Agent Pam Didner, Intel

Pam Didner - Content Marketing World Secret Agent

Here’s the second in our series of Content Marketing World interviews. This time we’ve uncovered a secret stash of worldly wisdom from one of the most sought after global content marketing experts, Pam Didner, Global Integrated Marketing Manager at Intel.  Pam will be presenting at Content Marketing World on managing global, multi-lingual content on a large scale that will be a must see session for anyone involved with content marketing internationally.

Let’s dive right into our interview with Pam where she shares her secrets on the evolution of content marketing, where it fits in the B2B marketing mix, her session on global content management and how large enterprise organizations can scale long term content creation. Enjoy! But shhhhh, remember: It’s a secret.