The global market represents a huge opportunity for those who can master the nuances of local customs and languages.
In this session, leading global B2B search marketers Patricia Hursh, President of SmartSearch Marketing, Kevin Lee, Executive Chairman and Co-Founder for Didit, and Jeffrey Pruitt, President of SEMPO and VP of Corporate Sponsorships for iCrossing share their advice on how to optimize your global search efforts to improve ROI for global B2B campaigns.
Patricia Hursh kicked off the session, giving tips on how to get started in global B2B search.
Before launching a global B2B search campaign, consider:
- Which search engines to focus on
- The importance of translation
- Regional search trends
- Ease of PPC campaign set-up
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