The Consequences of Digital Ad Bombardment
This infographic from upstream addresses the dangers over overloading customers with too many ads. Highlights include:
- 66% of adults say they receive too many promotions and are exposed to too many adverts
- 0.1% is the click-through rate compared to 1996 which was 7%
- 66% of consumers say they are turned off by unwanted advertising on their mobile or smartphone
This Week In Online Marketing News
Don’t Like the AdWords Display Ads You’re Seeing?
Google is making it possible for users to now dismiss or mute paid ads appearing in their browser. Google says that this new feature will allow them to deliver more relevant ads to consumers. Once a particular ad is muted, it will not appear in your stream again. Read on to learn more. Via Search Engine Land.