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Google: The Social Media Company

TopRank Online Marketing on Mar 19th, 2010     Google, Online Marketing, Search Engines, Social Media

Over the last few years, the popularity of social channels – for professionals, teens, grandmas and everyone in between – has skyrocketed. Consider the recent numbers:

  • Twitter experienced an annual growth in 2009 of 1,382%
  • Facebook now boasts 400 million active users
  • Every minute, 20 hours of video are uploaded to YouTube

Between blog posts, Facebook status updates, tweets, videos and every other piece of social content published, there’s a whole lot of information floating around out there.

Enter the latest social media player, Google.

Google’s latest activities, acquisitions and features all point to the fact that the search giant no longer has a close eye on web 2.0; it’s already there.

Here are 5 ways Google is now becoming a dominant social media player:

Lee Odden

Google Apps – Things That Make You Go Hmm

Lee Odden on Aug 28th, 2006     Google, Marketing Industry News, Online Marketing

Google announced tonight the availability of “Google Apps for Your Domain” which currently includes private-labeled: Gmail, Google Talk, Google Calendar and Google Page Creator. A free version and a paid version are available, without any further details on the paid version at this time.

Sign up and setup for the service is pretty easy and requires the same kind of validation as Google Sitemaps.

For Gmail, you can send and receive email using the designated domain name, but with all of GMail’s features. For Google Page Creator, you can create pages to be published under a subdomain, example, seo.yourdomainname.com so you’ll need to add a CNAME record.

Lee Odden

Feedblitz Emails Getting Caught in Spam Filters?

Lee Odden on Aug 25th, 2006     Blogging

I received a comment yesterday on how Feedblitz emails had stopped arriving for one user.  I’m not sure what blog he’s subscribed (the issue wasn’t with this one) but there could be a handful of reasons why the email notifications are not arriving.  However, today I noticed that my Feedblitz alerts, that I had previously setup for a few blogs, were now showing up in my Gmail spam box.  I’m not sure what triggered the email to be marked as spam, however Gmail didn’t like it.

If you are subscribed to a blog via Feedblitz, and the emails stop coming, check your spam box and make sure they aren’t just getting filtered out.

[tags]feedblitz, spam, gmail[/tags]

Lee Odden

Now Testing Gmail for Domains

Lee Odden on Mar 2nd, 2006     Google, Marketing Industry News


I just received my beta test acceptance to Google Gmail for domains. The domain name I’m using is marketingblog.com and there are 50 accounts to start. The process to get set up once you’re accepted into the beta seems pretty straightforward.

Features include:
A control panel where you can, “create new users, modify or suspend accounts, create aliases and lists, and customize the look and feel of Gmail for marketingblog.com. You can even upload whole lists of new users with the bulk upload feature, and assign administrative rights to multiple accounts.”

I need to do some things with our name server to make it all work, but hopefully we’ll have marketingblog.com Google email addresses available for the contributing bloggers on that site soon.

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