Online Marketing Blog

Rand posts a great interview with Neil Patel and Cameron Olthius from ACS and the Pronet Advertising blog where he asks about their tactics, their business and some of the politics and intrigue surrounding Digg.

20 Real Facts about Matt Cutts from Chris Winfield including fun tidbits like: Matt is 34, goes to Burning Man and no longer has his top secret security clearance.

Google AdWords Ingnores Redirected Landing Page URLS - Chris from e-consultancy reports the problems he’s having with Google ignoring the redirect urls they use in the AdWords campaign. Google sends those visitors to the web site home page rather than the redirect destination.

Yes dear friends, I’ve said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar next week.

Goodman’s presentation, “IT’S NOT JUST YOU: PAY-PER-CLICK CAN BE A REAL BEAST” will cover examples of Google AdWords and Yahoo Search Marketing challenges, SEM relations, click fraud, CPOs vs. market share growth, data privacy, auctions and more.

On the heels of MSN AdCenter’s demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy

Additional info from:

JenStar: “It will be interesting to see if advertisers find that the profiles are matching the resulting traffic from those sites. And I am sure some publishers will reverse engineer an AdWords campaign to see what demographic profile their own site is, and if it matches what they believe their traffic to be.”