TopRank Online Marketing

Miranda Miller

Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest

Miranda Miller on May 3rd, 2013     Online Marketing, Online Marketing News

Visually Enhance Your LinkedIn Profile

LinkedIn Adds Rich Media Capability to Profiles

LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate their experience. Danielle Restivo, Head of Global Programs, Corporate Communications at LinkedIn, reminds us that brands have had rich media access on their pages for some time. “The ability to share rich media through company pages is already available for admins of the Company Page. So an employee of a company who has admin rights to update the Company Page can do this, but employees without admin rights could not,” she told TopRank.

Alexis Hall

3 Ways to Use Multi-Channel Analytics Reporting for Better Content Marketing

Alexis Hall on May 2nd, 2013     Content Marketing, Online Marketing, SEO, Social Media, Web Analytics

multi-channel marketing analyticsThe average consumer goes through more than five touch points with an ecommerce business before they convert. This number is trending upward, as companies and customers continue to interact across a greater number of platforms. B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.

Good content marketers know that integrated, consistent messaging is critical across multiple digital platforms.  It allows us to connect with our customers how – and when – they expect to connect with us.

With so many touch points between first contact and conversion, how are companies able to break through all of the data within analytics? We need to determine not only which channels are most effective, but also how to customize marketing activities to the behavior and preferences of the audience in that channel, at that point in their decision.

Miranda Miller

Online Marketing News: YouTube Hits 1 Billion Users, Twitter Turns Seven, Marketing Budgets Grow

Miranda Miller on Mar 22nd, 2013     Online Marketing News

YouTube infographic shows generation C connection across devices.

YouTube Gen C Stats Show Cross-Device Connectivity as Video Giant Reaches 1 Billion Monthly Users

YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of  Generation C multiscreen behavior, Google researchers found:

  • 47% of Gen C users interact with YouTube as a destination site by actively searching for videos.
  • The amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year, when the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs.
  • 67% of Gen C watch YouTube on two devices or more, compared to 53% of the general population.
TopRank Online Marketing

Mobile Web Analytics Apps – Measure Web Stats on the Go – Google Analytics & Piwik

TopRank Online Marketing on Oct 18th, 2012     Mobile, Web Analytics

Staying up to date with your website’s analytics can seem like a full-time job. If you use Google Analytics, this past summer you were forced to adopt the newest version. Google Analytics version 5 brought a new interface and new reports. For some, that meant learning where all the reports moved. Aside from the obvious learning curve, many people had to spend more time to accessing simple metrics.

Today’s fast-moving business sometimes requires you to do a lot more while you are on-the go. Unfortunately, like most Web-based analytics graphs, the graphs in Google Analytics require Flash to render properly. Adobe Flash doesn’t fare so well on mobile browsers, especially those mobile browsers running on Apple mobile devices. So how do you stay connected to your Web analytics while on the go?

Evan Prokop

Google Analytics Guide: 4 Easy Tips For Getting Started With Analytics & Website Goal Setting

Evan Prokop on Oct 3rd, 2012     Google, Online Marketing

So, you’ve taken the important step of setting up a Google Analytics on your company’s website.  Implementing Google Analytics is an essential part of gaining insight for improving the customer experience, and improving profitability for your organization.  As they say, what gets measured gets managed.

However, when you log in, you are met with a sea of data covering nearly every conceivable web metric, a lot of them which you’ve never even heard of.  You may be able to find the information you want, but it most likely involves a lot more time and frustration than it needs to.

Ashley Zeckman

Online Marketing News: Google Analytics Goes Social, Relationship Marketing, 7 Networking Secrets, Facebook Gets Green

Ashley Zeckman on Mar 23rd, 2012     Marketing Industry News, Online Marketing

Social Media Marketing: The long term and short term value with Avinash Kaushik

This interview from #SESNY features Google evangelist Avinash Kaushik on monitoring social media value.  Kaushik stresses that social media should be about quantifying your efforts.  Companies must determine what they did that ended in specific results, and the economic value that was created due to these efforts. You can see another interview with Avinash Kaushik here on the power of storytelling and web analytics.

Tips & Tactics for Improving Your Business

“Why Relationship Marketing is Important for Businesses” This video interview with author and social media guru Mari Smith(@marismith) sheds some light on the notion of “people-to-people” marketing.  In this video you’re learn why businesses must have listening skills and what businesses are doing well in relationship marketing. Via Social Media Examiner.

TopRank Online Marketing

Search Engines Bringing Back Variables In URLs – At Your Expense

TopRank Online Marketing on Jan 21st, 2010     Ask, Google, Microsoft Bing, Online Marketing, Search Engines, SEO, Web Analytics, Yahoo

Duplicate ContentDid you realize that search engines have gone full circle on URLs in variables? It used to be considered something to avoid, now search engines are saying variables in URLs are good, as long as you use the canonical meta tag. Google is pushing them with FeedBurner and if webmasters aren’t careful, they could fall victim to a new onslaught of duplicate content issues.

One of the biggest issues with SEO is duplicate content. If search engines can’t tell which version of a document is the original or canonical version, then there can be consequences involving less than ideal search visibility. For example, the following URLs might all point to the same web page, creating the illusion that they are copies of the same thing. But in reality, it’s just one web page.

Lee Odden

View Google Analytics In WordPress’ Dashboard

Lee Odden on Sep 17th, 2009     Blogging

Google Analytics is a full-featured analytics suite that is free to all to use. The data it captures lets blog owners know referrers to their site, keywords, popular posts, unique visitors and so much more.

With the Google Analyticator plug-in, you can view a summary of the blogs Google Analytics, for the past 30 days, right on the dashboard for quick and easy access.

Here’s how to setup Google Analytics on WordPress’ dashboard.

1. Sign up for a free Google Analytics account. If you already have a Gmail, or other Google account, then just sign-in. http://www.google.com/analytics/

Get Google Analytics

Get Google Analytics

2. Get the Google Analyticator plug-in, install it on the blog, activate the plug-in, and remember to configure it.

Download The Plug-In

Download The Plug-In

Lee Odden

There’s A WordPress Plug-in For That

Lee Odden on Sep 4th, 2009     Blogging

The nice thing about the iPhone WordPress is that there is a plug-in for just about everything.

Lets say you want to create a fancy image gallery to showcase your photography. With NextGEN Gallery you can add as many images as you want and have the beautifully displayed in blog posts or on a gallery page.

nextgen

Image Gallery with NextGEN Gallery

Want to poll your audience? With WP-Polls you can create as many questions and get as many answers as you want.

Polls with WP-Polls

Polls with WP-Polls

Maybe you want to you want to add Google Analytics to all pages of your blog AND see your stats on your WordPress dashboard. Google Analyticator can do that.

Google Analytics via Google Analyticator

Google Analytics via Google Analyticator

TopRank Online Marketing

SES San Jose: What’s New with Google Analytics and Website Optimizer?

TopRank Online Marketing on Aug 19th, 2008     Google, Search Engine Strategies, Web Analytics

What's New with Google Analytics

Google is the Wizard of search marketing’s Oz. The all-powerful being around which our universe orbits, and the all-knowing guru to whom we turn for website advice. While Google, like the wizard, may guard its own secrets, it lifts the curtain and lets us look at the inner workings of websites. In this session, two of Google’s own, Avinash Kaushik and Tom Leung, gave us an insider’s tour of changes in Google Analytics and Google Website Optimizer, two tools of incredible value to search marketers and webmasters alike.

Google Analytics

Avinash, author of Analytics Evangelist, outlined a few key uses of Google Analytics that can make a huge impact on the success of your website.

Bounce Rate

TopRank Online Marketing

5 Lesser Known Google Analytics Features

TopRank Online Marketing on Feb 14th, 2008     Google, Search Engines, SEO, SEO Tips, Web Analytics

Google AnalyticsGoogle Analytics is a great program that can do a lot more than most people realize. Here are a few features that you may not know about:

  • Capture internal search stats. This is a newer feature of Google Analytics and a very nice one. Not only can you see what a visitor put into your internal search box, but what page they were on when they made the search and what page they chose in the search results. Any internal search will work as long as it passes the search variable through the URL. Here’s a short video interview with Google’s Brett Crosby on some of those features.
Lee Odden

Pubcon Video: Brett Crosby

Lee Odden on Dec 5th, 2007     Google, Online Marketing, Video Interviews, Web Analytics

While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

YouTube Preview Image

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

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