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Jolina Pettice

SES Session: Meet the Web Analytics Players

Jolina Pettice on Dec 3rd, 2007     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines, Web Analytics

SES Chicago In a morning session, here at SES Chicago, attendees had the chance to learn from and interact with folks from the world of Web Analytics.

In particular, if you’ve been wondering what’s new with Google Analytics, I’ve got the scoop for you.

Kristen Nomura, Sr. Account Manager at Google Analytics briefed us on 3 new features and why they are important.

1. Internal Site Search Now Available
Internal Site Search and reporting is now available. This allows you to gain more insight into:
-what keyword phrase was searched
-who searched
-when did they search and
-from what pages are visitors searching most often

This data can definitely take analytics to the next level, if you’re not already tracking this data, by understanding what the visitor is looking for after reaching the site.

Lee Odden

Is Google Analytics Installed? – GA? Bookmarklet

Lee Odden on Jul 31st, 2007     Blogging

GA? IconHave you ever had to install Google Analytics on each page of a website manually and wondered if you got every page? Or wondered if a new client’s site already had Google Analytics running? If you are a developer, than you know a quick peek at the source and you’ll know in no time. But for those that don’t know what to look for, you can install the GA? bookmarklet and it’ll do the checking for you and report back.

The GA? bookmarklet code is a small piece of JavaScript that simply checks to see if Google Analytics is installed on the page you have loaded in your browser. If it is, it’ll return “Yes, Google Analytics is installed on this page” if not, it’ll say “No, Google Analytics is not installed on this page.”

Lee Odden

Performancing Metrics Rises From The Dead

Lee Odden on Jun 12th, 2007     Blogging

I’m constantly looking for a nice, quick and easy blog stats. Google Analytics is a great program, but it’s a bit complex for my daily checks. I’ve tried quite a few and recently Performancing Metrics came back online. It’s not really a new service, but it is a great step forward.

Performancing Logo

Performancing Metrics now uses Clicky stats as its core. It wasn’t built from the ground up, but rather re-branded. I’m not sure what it offers as unique, but regardless, it’s still a nice stats program with the promises of unique features yet to come.

So what makes Performancing Metrics different? Well it’s more about what is happening now then rather aggregating data. It’s great for seeing what’s happening today, but not great for finding out what happened over the past month.

Lee Odden

FeedBurner StandardStats Review

Lee Odden on Feb 9th, 2007     Blogging

I’ve been testing out FeedBurners StandardStats package and it’s a great start for a free stats program. The data seem to be online with Google Analytics and the look and feel is great for the non-techie person.

StandardStats Screen Shot 1

Starting off, the setup is easy. Just log into your FeedBurner account and activate StandardStats. One click of the button and your done with step one. The next step is to implement the code on your site and I think it could be easier.

Currently, you choose your blogging platform from the dropdown and it gives you the code to add to your template. It tells you where to put it but I think it’s a bit much for average users. For example, you have to put the code in the post-meta loop. Everyone knows where that is right?

TopRank Online Marketing

Session – Drive Traffic with Google

TopRank Online Marketing on Dec 4th, 2006     Google, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Web Analytics

This was more of a speed intro to some of Google’s newer services. Topics included Google Analytics, Google Gadgets, Webmaster Tools and Personalized Search. Each presenter gave a quick 10 minute overview of their topic and it was hardly enough to really get to know much about each service. The real value of this session was in the question answer portion. I learned that Google’s personalized search is going to offer analytics in the upcoming weeks so that you can see what people are looking for in your custom search. Customized Google Analytics reports are also being discussed, however it’s hard to say when that may become a reality.

Lee Odden

Google Analytics Opens Up, WiFi and Coupons

Lee Odden on Aug 16th, 2006     Google, Online Marketing

Google Analytics is now open to all according to the Google Analytics Blog.

The main Google blog announced that they will be offering free WiFi in Mountain View, CA where Google has its HQ.

And lastly, Google is now offering coupons in a partnership with ValPak to attract more local search activity.

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