So, you’ve taken the important step of setting up a Google Analytics on your company’s website. Implementing Google Analytics is an essential part of gaining insight for improving the customer experience, and improving profitability for your organization. As they say, what gets measured gets managed.
However, when you log in, you are met with a sea of data covering nearly every conceivable web metric, a lot of them which you’ve never even heard of. You may be able to find the information you want, but it most likely involves a lot more time and frustration than it needs to.