One of the sessions that I covered over at Search Engine Roundtable was Rich Media and Video Ads where speaker Ian Schafer of Deep Focus previewed the Sopranos Google Maps mashup where you can view show episodes and other details by their location. Pretty slick.
I think you’ll find more and more of this kind of creative being used in more advanced SEO programs that integrate with other online marketing tactics. A lot of what’s called viral is also linkbait and we all know what links can do for search engine rankings.
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