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Ashley Zeckman

Online Marketing News: Content Marketing World!, Google Goes Big Brother, Searcher Personas, Retro SERPs

Ashley Zeckman on May 4th, 2012     Marketing Industry News, Online Marketing

Content Marketing World, We Found A Home

This recent video from Content Marketing Institute Founder Joe Pulizzi, provides some background into how Content Marketing World came to be.  If you are big or small brand, B2B, B2C, or virtually any organization that creates content this conference is for you.  Scheduled this year for Sept 4-6 in Columbus, Content Marketing World is now the largest content marketing conference in the world. TopRank is proud to be one of 4 exclusive media sponsors along with Copyblogger Media, Social Media Examiner and SmartBusiness Content Marketing.

Forget Big Brother – What About Giant Google?
Last week Google released its full FCC report which contained information about data collection from unsecured Wi-Fi connections.  It appears that Google’s Street View cars were not only taking photos of streets, but were also intercepting email and SMS traffic.  Read more to see what else Google has up their sleeve.  Via Forbes.

Lee Odden

Wednesday Search Industry Links 021407

Lee Odden on Feb 14th, 2007     Marketing Industry News, Online Marketing

Guide to link buying – Search Engine Journal

Is Google the dog wagging the search news tail? – Search Day – Search Engine Watch

17 most common PPC mistakes web marketers make – Igor M. at SEOMoz

30 tips for creating blog traffic – Daily blog tips

Complete guide to online video – Read/WriteWeb via Andy

Lee Odden

Danny Daggles on News Search vs Social News

Lee Odden on Nov 12th, 2006     Blogging, Online Marketing, Social Media, Social Search

Danny Sullivan has posted a very interesting and THOROUGH description of how the Search Engine Watch Blog had two different stories get major play on Digg and Google News at the same time. This provided an opportunity for a comparison and it was interesting to read that Google News sent significantly more traffic than being on the home page of Digg.

He does make the distinction that one event does not make the rule and that the Search Engine Watch blog is included as trusted news source in Google news. There are about 7,000 site included in Google News, so this isn’t a situation you can test on your own. Or is it? I’ve written before about how to get into news search engines, including Google News.

Lee Odden

Getting Listed in News Search Engines

Lee Odden on Oct 19th, 2006     Marketing Industry News, Online Marketing, Online PR

news-search.jpg
With Yahoo News being more popular than CNN or MSNBC, (comScore) there’s a tremendous opportunity for online marketers to gain visibility with consumers as well as those members of the media that research news stories, subject matter experts and press releases online.

News search engines crawl a defined list of trusted news sources and employ their own algorithms to determine ranking of stories. Yahoo crawls about 6,500 sources with very few if any blogs included, Google crawls about 4,500 sources including many blogs and Topix.net says they include 10,000 news sources including blogs.
Here are a few tips on getting visibility on several of these top news search engines:

Lee Odden

Google Monster, Web Albums, Earth, GEO, News

Lee Odden on Jun 14th, 2006     Google, Online Marketing

Google is building new monster sized computing center, “as big as two football fields with twin cooling plants protruding four stories into the sky”. via New York Times.

Google’s Picasa now offers a web albums option.

Google Earth gets upgraded with more images and new UI.

Roald from Technology Evangelist posts photos from Google’s Geo Developer Day. They’re doing some pretty cool stuff on the TE blog, so be sure to check it out.

Barry over at Search Engine Roundtable revisits the task of getting into Google News as a news source. If you can do it, I HIGHLY recommend it. Here’s the Google news source recommendation page.

Lee Odden

Google Links

Lee Odden on Mar 2nd, 2006     Google, Marketing Industry News

Google Sitemaps announces new features including average top position, top mobile search queries and more download options.

Lower cost Google Mini offered at $1,995.

Porn site’s lawsuit against Google

Google News now on mobile phones

Microsoft search better than Google? Riiiiiiiight

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