Online Marketing Blog

Guide to link buying - Search Engine Journal

Is Google the dog wagging the search news tail? - Search Day - Search Engine Watch

17 most common PPC mistakes web marketers make - Igor M. at SEOMoz

30 tips for creating blog traffic - Daily blog tips

Complete guide to online video - Read/WriteWeb via Andy

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Danny Sullivan has posted a very interesting and THOROUGH description of how the Search Engine Watch Blog had two different stories get major play on Digg and Google News at the same time. This provided an opportunity for a comparison and it was interesting to read that Google News sent significantly more traffic than being on the home page of Digg.

He does make the distinction that one event does not make the rule and that the Search Engine Watch blog is included as trusted news source in Google news. There are about 7,000 site included in Google News, so this isn’t a situation you can test on your own. Or is it? I’ve written before about how to get into news search engines, including Google News.

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With Yahoo News being more popular than CNN or MSNBC, (comScore) there’s a tremendous opportunity for online marketers to gain visibility with consumers as well as those members of the media that research news stories, subject matter experts and press releases online.

News search engines crawl a defined list of trusted news sources and employ their own algorithms to determine ranking of stories. Yahoo crawls about 6,500 sources with very few if any blogs included, Google crawls about 4,500 sources including many blogs and Topix.net says they include 10,000 news sources including blogs.
Here are a few tips on getting visibility on several of these top news search engines:

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Google is building new monster sized computing center, “as big as two football fields with twin cooling plants protruding four stories into the sky”. via New York Times.

Google’s Picasa now offers a web albums option.

Google Earth gets upgraded with more images and new UI.

Roald from Technology Evangelist posts photos from Google’s Geo Developer Day. They’re doing some pretty cool stuff on the TE blog, so be sure to check it out.

Barry over at Search Engine Roundtable revisits the task of getting into Google News as a news source. If you can do it, I HIGHLY recommend it. Here’s the Google news source recommendation page.

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Google Sitemaps announces new features including average top position, top mobile search queries and more download options.

Lower cost Google Mini offered at $1,995.

Porn site’s lawsuit against Google

Google News now on mobile phones

Microsoft search better than Google? Riiiiiiiight

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