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Jolina Pettice

7 Link Building Philosophies for a Post-Penguin World – #SESCHI

Jolina Pettice on Nov 14th, 2012     Online Marketing, Search Engine Strategies

Link Building Relevancy TreePanda, Penguin and other Google updates are part of  search marketing. The frequency of updates has continued to garner attention over the last 6 months.

The only sure thing; it’s likely to continue as Google stays its course in refining standards for quality content.

And in a post-Panda and Penguin world, smarter more meaningful link building is not only recommended but a requirement.

Understanding this is only the tip of the iceberg. What lies below the surface is the real opportunity and from SES Chicago, here’s what you should be thinking about.

7 Link Building Philosophies to create value and remain Penguin-friendly. Shared with the audience by Jon Ball of  PageOnePower.  

1. In a World without Google
Imagine if Google didn’t exist, where would you spend link building efforts? What would you do and not do?

Ashley Zeckman

Online Marketing News: The Google Economy, Google Moving Search Options, Facebook Promoted Posts, Twitter Hack, Google Penguin Update

Ashley Zeckman on Nov 9th, 2012     Online Marketing

Google Infographic

24 Hours in the Google Economy

This recent infographic from WordStream takes a deep dive into just how much revenue is generated on Google in 24 hours.  The infographic covers the following industries:

  • Finance
  • Travel
  • Shopping
  • Jobs & Education
  • Internet & Telecom
  • Computers & Electronics
  • Business & Industrial
  • Home & Garden
  • Autos & Vehicles
  • Beauty & Fitness

Confirmed: Google Moving Search Options Above Results
The time for testing has passed.  Google  has just confirmed that searchers will soon be viewing the new interface which shows Google search options above results instead of on the left of the browser window.  This article also provides a preview of how these results will display in Google.  Via Search Engine Land.

Ashley Zeckman

Online Marketing News: Facebook IPO: Worth $104 Billion, Google Penguin & Panda Party Crash, G+ Ghost Town

Ashley Zeckman on May 18th, 2012     Marketing Industry News, Online Marketing

Top 250 Internet Retailers

Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence. Key findings include:

  • Number of followers by social platform
  • How success on social networks is distributed
  • The most followed industries on specific social channels

Featured Team Member Story

Mike Yanke – Who Will Win the War of the Sidebars?

Lee Odden

12 Timeless Link Building Tips for Business Blogs

Lee Odden on Apr 30th, 2012     Blogging, Link Building, Online Marketing, SEO
link building

Link Building for Business Blogs Doesn’t Need to Be Risky

As a key component of a hub and spoke online marketing strategy, blogs can be very effective for social media network engagement, online PR, customer service, and as search engine optimization assets. While there are numerous cases studies of business blogs (I like to think Online Marketing Blog is one) providing tremendous value, blogs are simply software tools and what you get out of them is in proportion to how well you know how to use them.  One of the common areas of lost opportunity with business blogs is link building.

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