This afternoon I attended the panel presentation titled ” Local Myth Busters – Local Optimization Facts Proven or Debunked” which featured four very knowledgable panelists who provided a great mix of instruction and high level tactics. This session was very focused on Google Places and finding a way to stand out from your competition.
If you are responsible for local marketing or would like to begin implementing a local/mobile marketing strategy these are some tips you don’t want to miss. Below I have included what I considered to be highlights from the presentations.
Traditional SEO & Citations: Andrew Beckman (@Andrew_Beckman)
When implementing traditional SEO you’re on the hunt for backlinks. When deploying a local search strategy you want to populate your “place” data among different channels in a cohesive way. Citations (or mentions of your business) are key for ranking algorithms from search engines like Google. How can you determine the value of a particular citation?