TopRank Online Marketing

Miranda Miller

Online Marketing News: Where Brands Are Social, Google Places Updates & the Big Data Disconnect

Miranda Miller on Apr 12th, 2013     Online Marketing News

Where Brands Are Social - Technorati Media

Technorati Media Shares: Where Brands Are Social

Over 90% of brands recently shared with Technorati Media that they have a presence on Facebook, with Twitter and YouTube comig in second and third with 85% and 73%, respectively. Just 26 percent of brand managers report a presence on Google+, lower even than Pinterest at 41%. According to their 2013 Digital Influence Report, Technorati also found that “brands are spending the largest parts (nearly 75 percent) of their digital budget on display advertising, search and producing video. Spending on social, including influencer outreach, makes up only 10 percent of brandsā€™ digital marketing spend.”

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