TopRank Online Marketing

TopRank Online Marketing

SES San Jose: What’s New with Google Analytics and Website Optimizer?

TopRank Online Marketing on Aug 19th, 2008     Google, Search Engine Strategies, Web Analytics

What's New with Google Analytics

Google is the Wizard of search marketing’s Oz. The all-powerful being around which our universe orbits, and the all-knowing guru to whom we turn for website advice. While Google, like the wizard, may guard its own secrets, it lifts the curtain and lets us look at the inner workings of websites. In this session, two of Google’s own, Avinash Kaushik and Tom Leung, gave us an insider’s tour of changes in Google Analytics and Google Website Optimizer, two tools of incredible value to search marketers and webmasters alike.

Google Analytics

Avinash, author of Analytics Evangelist, outlined a few key uses of Google Analytics that can make a huge impact on the success of your website.

Bounce Rate

Lee Odden

Search Marketing Links 102206

Lee Odden on Oct 22nd, 2006     Blog Marketing, Google, Marketing Industry News, Online Marketing, Online PR, Search Marketing, Social Media, Web Analytics

RSS to Email service FeedBlitz has launched version 2.0 of the service. Lots of upgrades. via Blogger Design.

Google launches a new multivariate testing tool, Google Website Optimizer and is looking for beta testers.

Yahoo launches the new version of their sponsored search program, Panama.

Here’s a new e-book on social media (pdf) from spannerworks. This is a great companion book to the PR 2.0 Essentials (pdf) document from SHIFT.

Brian Solis publishes the next installment in his series about blogger relations: “Reaching The Blogosphere Part 4 – Writing and Distributing the News“.

Rohit’s “Dark Side of Social Media and How to Avoid It” offers sage advice on how NOT to market with social media.

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