Online Marketing News: YouTube Hits 1 Billion Users, Twitter Turns Seven, Marketing Budgets Grow

YouTube infographic shows generation C connection across devices.

YouTube Gen C Stats Show Cross-Device Connectivity as Video Giant Reaches 1 Billion Monthly Users

YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of  Generation C multiscreen behavior, Google researchers found:

  • 47% of Gen C users interact with YouTube as a destination site by actively searching for videos.
  • The amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year, when the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs.
  • 67% of Gen C watch YouTube on two devices or more, compared to 53% of the general population.

Online Marketing News: Google’s Next-Gen Infographic, Pinterest Has New Analytics

Google Wants You to Know How Search Works - Infographic

Google Wants You to Understand How Search Works

Google has released an interactive, next-generation infographic to explain how search works. Viewers are guided down the page, with clickable areas to pop-up text explanations of their visual points. The infographic walks readers through crawling and indexing, algorithms and fighting spam (they fight spam 24/7, it proclaims). Behind your simple page of results is a complex system, carefully crafted and tested, to support more than one-hundred billion searches each month, according to Google.

Pinterest Launches Web Analytics to Allow Marketers to See Referrals to Site

Pinterest is rolling out their new web analytics tool. It shows data on how many people have pinned from a site, the number of views each pin has, and how many users have visited a site from Pinterest. The tool is free starting today for companies with a verified Web site, making good on their 2012 promise to businesses to introduce data analytic tools for companies to track Pinterest traffic.

Online Marketing News: Facebook’s Redesigned Newsfeed, Google Attacked Over Elephant Ivory Ads

2013 Social Media Roadmap

Intuit Shares a Social Media Marketing Roadmap for Brands in 2013

Intuit shared an incredibly helpful infographic on their Small Business Blog to guide marketers in their social strategy this year. Path to Social Success in 2013 assigns a theme for each quarter; we begin the year by taking a social media inventory. As we enter the second quarter next month, it’s time to focus on working on relationships. The third quarter is all about integrating everything, while at the end of the year it’s time to take stock and look forward.

Of course, these are all important aspects of social media management throughout the year. Intuit’s guide is a good reminder to help marketers remember to revisit each area and concentrate on it at some point in 2013.

Online Marketing News: Google’s Look at the Buying Journey, Brand Marketers Failing at Localization

Google Holiday Infographic Buying Journey

Google Analyzes Consumer Device Preferences: Insight Into Mobile Purchasing Journey

Google has just released a blog post and infographic sharing insights into consumer shopping behavior over the recent 2012 shopping season. In many cases, Google said, consumers discovered a business on one device, for example on their smartphone while in a store, and would then engage further with that business on another device at a later time.

It is critical that companies understand the various entry and touchpoints during their customers’ buying journey, then optimize existing and new content to fulfill needs at each point. Your own data will always be most valuable, though the industry trends companies with access to as much relevant data as Google has can be helpful, as well. For example, they found that smartphones were the preferred device for contacting or navigating to a business with 71% of shoppers using a store locator on their phone, while 82% of shoppers used a larger device like PC or tablet for making online purchases. Is your content, whether written, visual or video, currently optimized for mobile formatting and consumption?

Online Marketing News: Fortune 100 Social B2B Brands, Vine Embeds Coming to Twitter?

B2B Fortune 100s Effective in Social

B2B Fortune 100 Companies Prove Effective in Social Media Marketing

Who ever said only B2C brands get to be popular on social networks? The two companies sitting atop the Social Effectiveness Index just happen to be B2B brands Honeywell International, an aerospace and defense contractor, and financial services company American International Group. MetLife, Aetna, Chevron and Walt Disney all made the top ten.

The presence and effectiveness of Fortune 100 brands were measured across five areas: share of voice, identification of influencers and advocates, engagement rate, touch rate and net sentiment. Goldman Sachs topped the list in the banking sector, while Kraft Foods takes the cake as the most effective Fortune 100 in the food & beverage social space. Researchers from Blue Ocean released their findings in the form of an infographic, as well as a report listing their methodology and the results for all 100 brands evaluated.

Online Marketing News: Google Gets Explosive, Facebook Graph Gets Creepy, Tumblr Gets Sexy

How to Play the Content Marketing Game

How to Play the Content Marketing Game

Content marketing software company SocialEars share 14 methods for winning the game of content marketing in this fun infographic. Follow the rules to earn more relevant eyes on your content; be careful, though, over-promotion could result in your company losing the game.

While it’s certainly true that promotion is important, the infographic misses the mark in exactly when this becomes an important consideration. As TopRank CEO Lee Odden has said time and again, the time to think about how a piece of content will be discovered and shared is in its planning. Content promotion should be baked in from idea conception; thinking about how you’re going to get people to read your next big piece after you’ve finished it means you haven’t accounted for your audience’s needs at all in the creative process. You’re already late to the game.

Online Marketing News: Holiday Spending & App Downloads in the Billions, Google Resolves FTC Concerns, Facebook #1

Marketoonist Tom Fishburne

5 Types of Social Media Strategies
Social media is not a magic bullet. It’s an enabler. Social media won’t make an antisocial brand suddenly social. But it can facilitate and amplify the role that brands play with their audiences.

Whether in social media or any other domain, we need to focus less on how “awesome” we are and more on working toward making our customer’s more “awesome”.  Via Marketoonist.

There’s No Avoiding Google+
In order to compete with social networking giant Facebook, Google+ has begun requiring that people that use their services are also set up with a public Google+ page that anyone can view.  Via The Wall Street Journal.

O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates

Attract Engage Convert Brand FansWouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call?

A handful of brands have been able to count on their most loyal fans to act as brand advocates for years. Remember the die-hard Coke vs. Pepsi fan wars in the 80s and 90s? There was no convincing a fan of one he should try the other; he would shout his preference from the rooftop to whomever would listen.

Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. Your most loyal fans are now exponentially louder, more influential, and able to spread the word about your brand just as quickly as they can thumb-type a status update or tweet.

14 Online Marketing Wake-Up Calls from @Avinash – SES Chicago

SES Chicago - Avinash KeynoteOnline Marketing Magic blankets the Midwest as SES Chicago kicks off this morning. Audience members packed the room and gulped coffee anxiously awaiting to know what Avinash knows.

Curious to know what makes Avinash Kaushik (Digital Marketing Evangelist, Google) roll out of bed each morning? Surprisingly, it’s not data.

3 Simple Ideas Keeping Avinash’s Finger Off Snooze

1. Influence: The ability to find people and brainwash them that they need our products or services. :)
2. Experience: Most websites suck according to Avinash. And he’s on a one-man mission to fix them.
3. Value: If we solve the 2 problems above and can’t make money doing it, we’re doing it wrong. And that’s no fun at all.

How do you reach the intersection of influence, experience and value and find Online Marketing Magic?  Start with 14 online marketing Wake-Up Calls spanning from Analytics to Social to Mobile.

Matt Cutts Stops By SES To Talk Google & Answer Some Difficult Questions- #SESSF

Hot off the heels of Avinash’s SES opening keynote, day two of SES San Francisco 2012 included another famous Googler to start the day. Matt Cutts (@mattcutts), Distinguished Engineer for Google, is the head of the Web spam team. He and his spam fighters, as he refers to them, make up part of the Google Knowledge Group.  He was a last-minute addition to the SES schedule, interviewed by Mike Grehan, VP and Global Content Director for Incisive Media, as part of the day two kickoff.

Google+ Optimization vs. Community Building: Pros & Cons of Google SPYW

Google+ Optimization

Google+ Optimization or Community Building?

Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it’s the network effect because others are using it more too. I often find content and insights shared on G+ that I don’t find elsewhere.

While the addition of Google Search Plus Your World (SPYW) has made a big splash in the digital community, I actually think G+ is far more useful (from a personal perspective) as a social network than it is as an augmentation of search on When I put my Marketer’s hat on, of course it doesn’t matter what I think of G+ – the task is to figure out how to optimize opportunities to gain an advantage.

Online Marketing News: Say NOPA to SOPA, Google+ Strikes Again, Coca Cola “Gets It”, Twitter Gobbles Up Summify

Using Social Media to Find a New Job

The Social Job Seekers

The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite.  It examines who the job seekers are and how they are utilizing social media to find jobs.  Some interesting statistics you may not be aware of:

  • 61% of all employed Americans are open to a new job or actively looking for a new one.
  • 4 out of 10 job seekers are “Super Social” and have 150+ contacts on Facebook, Twitter, or Linkedin.
  • 1 in 6 job seekers found their last job through an online social network.