YouTube Gen C Stats Show Cross-Device Connectivity as Video Giant Reaches 1 Billion Monthly Users
YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of Generation C multiscreen behavior, Google researchers found:
- 47% of Gen C users interact with YouTube as a destination site by actively searching for videos.
- The amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year, when the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs.
- 67% of Gen C watch YouTube on two devices or more, compared to 53% of the general population.