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Ashley Zeckman

Online Marketing News: Google+ Search, $10 per Twitter Follower, Facebook 1 Billion Users, Foursquare Search Engine, Social ROI: No, Really!

Ashley Zeckman on Jan 13th, 2012     Google, Online Marketing, Search Engines, Search Marketing, Social Media

Search, plus Your World

The big news this week centers around the changes that Google has rolled out related to Google+ integration with search, which as the tech press buzzing.  Google is aiming to bring users additional search functionality that is incorporated with their Google+ profiles.   The official Google blog states that “you should be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.” Industry observers are saying it’s too much Google+, all the time.

Regardless, it’s a new dimension on the face of search and that spells opportunity (for those optimists among us) to Optimize. Here are a few tips on Google+ optimization. Be sure to add TopRank to your Google+ circles!

Ashley Zeckman

Online Marketing News: Google+ Who?, Know Thy Customer, Social Media Law, TopRank Team News

Ashley Zeckman on Jan 6th, 2012     Marketing Industry News, Online Marketing

Google+ Statistics

Who’s Using Google+?

The launch of Google+ in 2011 has put Google in the social networking boxing ring.  When it comes to user statistics some of them may surprise you.  This infographic by Flowtown shares some interesting information about the increasingly popular social media site.

  • 63% of users are male
  • Only 17% of users are considered active
  • 61% of top 100 brands have a page on Google+
Be sure to connect with TopRank on our Google+ page.

Online Marketing Tips & Tricks

“10 Brand-Building Steps For Beginners” For many companies 2012 marks the year that they will begin implementing a social media strategy.  This article provides 10 easy steps for those who have not yet many the plunge into social marketing.  Via Fast Company.

Lee Odden

Was 2011 The Year Facebook Killed Google?

Lee Odden on Jan 2nd, 2012     Marketing Industry News, Online Marketing

Google vs. FacebookA recent post on PC World, “2011: The Year Facebook Killed Google” reflects a common mis-perception about the emerging role of search and social media for consumer information discovery. In the post, the author Dan Tynan shares that he’s finding and consuming more information on social networks vs. Google during “moments of leisure”. Citing unique visitor traffic and time on site statistics from Nielsen, Dan then makes the argument that Google is falling behind.

Was 2011 the year Facebook killed Google? 

People don’t surf the web anymore, they socialize & share.  Consumer behaviors and expectations towards content discovery, consumption and engagement are always changing online and more-so in the past few years with the emergence of today’s social networks and media sharing sites. People use search engines and social networks to find answers, yes – but I’d argue that they use them differently.

Ashley Zeckman

A to Z Internet Marketing News: Happy Birthday TopRankBlog!, 2012 Marketing Predictions, Social Disasters, Cashing in on XMAS

Ashley Zeckman on Dec 30th, 2011     Marketing Industry News, Online Marketing, Search Engines, Social Media, Social Networking, TopRank Agency News

21 Social Media Marketing Trends for 2012

Curious to find out what 2012 could have in store for online marketers?  This presentation from DreamGrow shares 21 predictions on what 2012 could look like.

Highlights include:

  • Social CRM making inroads
  • Social media influencing more sales
  • Social commerce on mobile devices

Facebook IPO and Most Popular Social Sites:

“Nielsen: Top Web Destinations, Social Networks and Video Sites in 2011”  As 2011 comes to an end, Nielsen released a review of the top online destinations, social media sites, and smartphone devices.  It is no surprise that Google was the most visited U.S. Web Brand and Facebook was still the leader among social networks and blogs.  Via Nielsen.

Ashley Zeckman

A-to-Z Internet Marketing News: Reflections & Outlooks, Facebook Addiction, Go Google+, Stats You Can Use, Social Fails

Ashley Zeckman on Dec 23rd, 2011     Marketing Industry News, Online Marketing

Social Commerce Psychology

Social Commerce Psychology [INFOGRAPHIC]

This is indeed an infographic of a different color.  Tab Juice has created a very interesting graphic which focuses on 6 mental rules of thumb that affect social commerce buying decisions.  In an online world flooded with infographics this one definitely stands out!

Did You Know?

  • 81% of consumers receive advice from friends and family through a social networking platform.
  • 50% of people have made purchases based on recommendations received through their social network.
  • Over 25,000,000,000 pieces of content are shared on Facebook each month.

#Trending: Reflections of 2011 & Predictions for 2012

“150+ Content Marketing & Social Media Predictions for 2012”  This very extensive list of 2012 predictions includes some of the creme de la creme for online marketers including: even more from Google+, the year for video and mobile, and long-form content poised to make a comeback. Via Content Marketing Institute.

Ashley Zeckman

A to Z Internet Marketing News: Tacky Social PR, Can You Measure Up, Is Sales #1?, Sharing 2011, Email/Social Become One

Ashley Zeckman on Dec 16th, 2011     Marketing Industry News

Data for Social Shares in 2011

2011 Social Sharing Trends [INFOGRAPHIC]

A new infographic recently released by Clearspring provides a good overview of social sharing in the past year.  I especially liked the breakdown of shares by social media platform.

Facts You May Not Know You Didn’t Know:

  • 73% of the top 10 shares were related to death & disaster
  • Twitter makes up 52% of sharing in Japan
  • Google sharing declines by 8% even with the addition of the +1 button

Is Google Scheming on Your Location?

“Google follows Currents launch with activity-recommendation tool Schemer and face recognition on Google+ Econsultancy” If you want to try out the new location based tool recently released by Google, get in line.  Currently in beta testing mode “Schemer” is an online application that allows users to make plans and explore suggestions for things to do.   In addition to launching new services Google+ is also putting it’s best face forward with a facial recognition feature.  Sounds like Google’s been busy!  But will it pay off in the end?  Via Econsultancy.

Ashley Zeckman

A-to-Z Internet Marketing News: Google Redesign, Cyber Monday, Speed Linking, Self Serve Twitter Ads, Damn Humans

Ashley Zeckman on Dec 2nd, 2011     Interactive Marketing, Marketing Industry News, Online Marketing

Lee Odden

The Evolution of Google Is An Evolution of SEO & Content Marketing

Lee Odden on Oct 6th, 2011     Online Marketing, SEO
BackRub Google

The first logo for predecessor to Google (BackRub) was this photo (via a copy machine) of of Sergey Brin's hand in 1996.

Continuing our theme this week of Content Marketing, this post digs into some of the changes that have happened with search engines (but mostly Google) and how understanding both the diversity of search results and content formats can help internet marketers gain a competitive advantage with content optimization.

There’s nothing static about Internet Marketing, but the one constant we can all count on is the persistent effort by search engines to improve search quality and user experience. Such continuous improvements can affect how content is discovered, indexed and sorted in search results as well as what external signals are considered to determine authority.

Lee Odden

30 Days Out: Things I Wish Google+ Would Do

Lee Odden on Aug 8th, 2011     Online Marketing, Social Media, Social Networking

Google+Despite starting conservatively with my personal Google+ use, I’ve had quite a few people ask me what I thought of G+ and when we’d write a post about it here on TopRank’s Online Marketing Blog.  With all the hype and past track record with Google’s social media tests, I decided to wait.  I’ve been a bit more active on Google+ as of late and strangely enough, nearly 6,000 people have decided this was worth a Circle inclusion. You can find me here: Lee Odden G+.

Rather than focus on yet another “Top Tips for G+ Power Users” post, I thought I’d write about what Google Plus doesn’t do. Or rather, what is it that I’d like a social application like Google+ to do. Maybe you’ll relate to some of these “wishes” and an interesting discussion will follow. I’m pretty reasonable on some of these, but certainly more “pie in the sky” on others. It’s Google after all, and the bar is/and should be high.

TopRank Online Marketing

Tell All Q&A With Google’s Maile Ohye – SES Toronto Keynote

TopRank Online Marketing on Jun 11th, 2010     Interviews, Marketing PR Conferences, Search Engine Strategies, SEO

Maile Ohye, Senior Developer Programs Engineer, Google delivered the morning keynote on day two of Search Engine Strategies Toronto.  Maile discussed Google’s approach to helping site owners and shared answers to burning questions from the moderator and audience.

The format was a Q&A, and the following is a summary of the best questions and answers from the session.

How did you get to Google?

I studied computer science/artificial intelligence in college.  From that point on, I went into information retrieval and then joined the department of defense.  Then I took some time off, and eventually joined Google.  I’ve now been at Google for 5 years.

After a previous update, we heard a story of someone ranking #1 who lost positioning (and was previously making $10,000/month just from that one ranking).  The same thing again seems to be happening with the Mayday update.  What exactly is that it?

Lee Odden

Google Chrome Blogging Extensions

Lee Odden on Jun 3rd, 2010     Blogging

Chrome LogoAs Google Chrome continues to grow, so to the extensions that go along with it and their functionality. Below are a few extensions that bloggers can use to quickly create new blog posts without leaving the page they are on.

ScribeFire

ScribeFire has long been one of the most popular blogging extensions for Firefox, and it has made its way to Google Chrome.

ScribeFire allows you to create, edit and update all your blogs from one extension. It has built-in support for WordPress, Blogger, TypePad, Windows Live Spaces, Tumblr, Posterous, Xanga, LiveJournal, and other blogging platforms. It’s quick, easy and probably the best extension for blogging on Chrome.

ScribeFire

ScribeFire

Lee Odden

Beyond Google: SEO and the Social Web

Lee Odden on May 18th, 2010     Content Marketing, Online Marketing, SEO

google88 billion (OK, 87.8, we rounded up). That’s the number of search queries Google web properties are responsible for each month according to comScore.

Core to many search marketing strategies is to “Fish where the fish are” and make no mistake, the fish are decidedly hanging out on Google. YouTube, Gmail, Blogger.com and many other online services from Google make its presence ubiquotous in the online marketing world.

Now imagine if Google disappeared tomorrow. What would that do to your marketing? What would it do to your business?

Some of the people reading this post have experienced such a disappearance. Not of Google going away, but the experience of their own sites or pages disappearing from high visibility positions within Google search results.

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