TopRank Online Marketing

Ashley Zeckman

Good Content Marketing vs. Great Content Marketing: Learn the Difference From Joe Pulizzi #OMS12

Ashley Zeckman on Feb 9th, 2012     Content Marketing, Online Marketing, Online Marketing Summit

If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content Marketing Institute (CMI).  Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels.   This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange.

I enjoyed the history that Joe shared with the audience as well as his practical tactical tips that can be implemented by an organization of any size.  However, I think the true takeaway is determining a way to differentiate yourself from your peers and your competition.

Lee Odden

What Does “Great Content” Mean, Anyway?

Lee Odden on Oct 3rd, 2011     Blogging, Content Marketing, Online Marketing

great content marketingHow many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing.  But how many of those pundits and the practitioners that read them stop to consider, What IS great content? What makes it great? How do you define that?

Is it great because the author thinks so? Or because the content was retweeted 700 times and shared 150 times on Facebook?  Was it great because there were 70 comments? Those are all things most marketers would feel satisfaction from in regard to content they created and published. But there’s a common disconnect with this idea of “great content”.

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