At TopRank Online Marketing, many of our clients are intrigued with the prospect of going to market with green messaging. We match their excitement like most firms do when faced with the prospect of communicating an honest-to-goodness good story with so seemingly tailor made for results.
Is it really enough to announce that you’re going green, however, if your objective is to receive coverage?
The session “How To Leverage Current Consumer Trends & Most Effectively Communicate with Green Media” illustrated ways we could help ensure our clients do it right.
Presented by Annie Longsworth of Cohn & Wolfe and Sandy Skees of Communications4Good, the session dispelled the myth that it is simply enough to announce yourself as green in order to achieve increased media coverage.