Online Marketing Blog

Universal search has been touted as the biggest change to happen to search in recent years. Certainly universal and personal search have altered the search landscape to an extent, however to what extent is up for debate. In Universal & Personal Search: This Changes Everything, panelists moderated by Jake Baillie brought differing perspectives to the adjustments SEOs should make in light of universal search.

Brian Combs of Apogee Search began the session with an overview of Universal search. The biggest change, according to Combs, is that search is no longer just about text. Now images, videos, and local results can all rank, and rank highly, for any given keyword term.

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I hadn’t noticed this before, but there’s a slick little video on the main Search Engine Strategies page that expands when you mouseover it featuring shots of the conference, testimonials from several well known SES speakers, a few Incisive people and some commentary from Danny Sullivan along with “cameos” from many other people you see at all the SES shows. The comments that there are no other shows that focus just on search seem a bit over the edge since there is obviously the WebmasterWorld Pubcon conference growing by leaps and bounds.

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Next week there will be a “must listen” SEO Rockstars and Daily SearchCast show on WebmasterRadio.fm. The show will start out with Todd Friesen (oilman) and Greg Boser (webguerilla) and then cut to a 45 min Danny Sullivan interview with Matt Cutts at the GooglePlex and back to Friesen and Boser. The show airs Tuesday, May 16, 2006 at 7:00 p.m. EST.
If you can’t wait and just need an audio fix of Mr. Cutts, then point your iPod over to Mike Grehan’s recently posted clip of a podcast interview he did with Matt Cutts at the GooglePlex last week. Of course there’s also this podcast interview with Matt Cutts that Chris Pirillo did at Search Engine Strategies NYC.
As long as I’m on the topic of SEO and podcasts, here’s a podcast of the fireside chat on organic seo session with Barbara Coll and Bruce Clay from ad:tech in San Francisco. (via iMediaConnection) I think they do a handy job of sizing up their audience and providing great overview information on organic SEO.

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