Online Marketing Blog

“Master Story Teller”, that’s how I would describe Greg Jarboe, someone I’ve known in the internet marketing and PR world for several years. Now he’s pioneered yet another essential digital marketing channel: online video. In YouTube and Video Marketing: An Hour A Day, Greg has assembled a priceless collection of insights, examples and practical tips for companies that want, that need, to understand how to use video marketing to grow their business. You cannot afford to miss this story.”

That’s the endorsement I gave Greg’s new book based on the preview copy a few months ago. He gave me a copy of the final book at SES and I thought it very timely to provide a more in-depth review.

Wiley recently announced the launch of a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus”, in which TopRank has an entire chapter on the subject of social media marketing for SEO and PR.

The list of internet marketing experts interviewed for the book include consultants, agencies, CEOs, PR professionals, client side bloggers and marketers. Topics range from paid search to online copywriting to online PR and social media marketing. The list of marketing experts includes:

Joan Holman, Greg Hartnett, Jacob Hawkins, Mark Oldani, Jeffrey Glueck, Lauren Freedman, Tamara Adlin, Steve Rubel, Greg Jarboe, Eric Ward, Jordan Gold, Heather Lloyd-Martin, Chris Baggott, Ed Shull, Brian Lusk, Lee Odden, Jill Whalen, Liana Evans, Perry Marshall, Kevin Lee, Paul O’Brien, Ron Belanger, David Fischer, Phil Terry and Patrick Duparcq.

While out at SES San Jose, I couldn’t pass up the SEO Through Blogs & Feeds session. On the panel were Stephan Spencer of Netconcepts, Rick Klau from FeedBurner (now Google), Doug Hay of Expansion Plus Inc. and Greg Jarboe of SEO-PR.

Here are a few of the blog optimization tips they gave out.

• Ensure your feeds are showing the full post, not just excerpts.
• Up the number of items in your feed from 10 to 20 to give users more.
• Consider promoting other feeds such as categories & comments.
• Be sure your blog has a good internal linking structure. This can be done through category names, tag names or linking to your other posts inside new posts.

According to the Bruce Clay blog, Mike Grehan has joined Bruce Clay as VP of International Business Development. Congrats to both Bruce Clay and Mike as BC gets a very high profile SEO rockstar and Mike gets to continue flying around the world doing that SEO thing.

You may also recall that last week Bill Slawski joined Commerce 360. If you’d asked Bill what he’d be doing now a year ago, working for another company probably wouldn’t be it. However, Bill’s a very smart fellow and Li along with the Commerce 360 team are very fortunate to have him.

Google has released Google Gears, which is intended to provide developers a way to create offline versions of online applications. Google Gears already works with Google Reader and Barry has a nice post illustrating that. Some speculate that this is another effort by Google to compete with Microsoft. More at SEW and the official Google Gears blog.

I have to say, the Pubcon conference last week was one of the better search marketing conferences I’ve been to. The overriding impression from just about everyone I talked to was that the content was great and the networking even better.

Below is a roundup of Online Marketing Blog’s blog posts, photos and videos from the WebmasterWorld Pubcon Las Vegas 2006. I have to say thanks to everyone that let me put my Sony CyberShot to the test and do these 1 minute “interviews”. :

Videos
Brett Tabke – WebmasterWorld
(Happy about the conference, speakers and the next one in Vegas)

Greg Hartnett – Best of the Web
(Pubcon has been very good to BOTW and those black shirts are marketing genius)

I now have 5 of the 6 SEO interview videos I’ve shot here at the Las Vegas Pubcon.

Greg Hartnett – Best of the Web
Kevin Lee – Did-It.com
John Marshall – ClickTracks
Greg Jarboe – SEO-PR

I also have one with Patrick Gavin of Text Link Ads but the file is too big for YouTube so I’ll have to get it up to Google Video this weekend.

Now we’re heading over to the actual “Pub” part of Pubcon at the Nine Fine Irisishmen bar at the New York, New York casino. Hopefully we’ll get more SEO videos there.

I hadn’t noticed this before, but there’s a slick little video on the main Search Engine Strategies page that expands when you mouseover it featuring shots of the conference, testimonials from several well known SES speakers, a few Incisive people and some commentary from Danny Sullivan along with “cameos” from many other people you see at all the SES shows. The comments that there are no other shows that focus just on search seem a bit over the edge since there is obviously the WebmasterWorld Pubcon conference growing by leaps and bounds.

It’s actually a good promo and I bet you see more of this sort of thing in the future. Here’s the full Flash movie.

eComXpo is coming up next week April 4-6 and offers a great lineup of online marketing presentations with keynotes by Bryan Eisenberg, Author of “Call to Action”, Anne Holland Founder of MarketingSherpa and Geoff Ramsey CEO of eMarketer .

I am participating on a panel called the Big Blog 8:30 AM – 9:30 AM on Wednesday April 5th. The session is moderated by Amanda Watlington of Searching for Profit and includes co-panelists: Constantin Basturea of Converseon and Greg Jarboe of SEO-PR.com.

Constantin gives a great overview on why blogs are important for business, Greg offers a great blogging case study and my presentation focuses on specific blog optimization tactics. If you want to learn more about blogging for business and blog marketing, then definitely check out the Blog Blog panel.