Mobile search optimization is not something that users should be thinking of, but it’s something they should be doing now. Rachel Pasqua of iCrossing said there are 2.3 billion mobile subscribers compared to 1 billion computer users. It’s easy to forget that not all jobs require the use of a computer on a daily basis. But, most jobs require a mobile phone to stay connected.
Gregory Markel of Infuse Creative stated that WAP or .mobi is no longer dominating the mobile scene. With the introduction of the iPhone, the Nokia s60 and Opera Mini True Web Browser, the real web is quickly becoming available. However, most users don’t have those phones yet and we need to start optimizing sites for mobile phones that are currently in the mass market.